Gatorade AM: a small yet undeniable sign of the impending apocalypse

So I'm back in the motherland, where apparently the Great Provider is test-marketing a new product. Or a new, ah, application of an old product. From the label:

Gatorade AM helps put back the fluids and energy you lose during a full night's sleep. It's the same scientifically proven formula in flavors designed for the morning.

Strong indications here that Rove has transitioned into the private sector already.